Shopping in supermarkets can be quite an enchanting experience. The lively atmosphere with bright lights, low tempo music and beautifully stocked shelves add to the experience. It is always fun, especially for the kids, to manoeuvre themselves on carts full of items through the aisles. More than half of those items you realize you didn’t even intend to buy, when you sift through them at home.
The elements which make shopping a lively experience, are actually put in place for a reason. That is to make you spend more time and eventually make you buy more. While supermarkets are convenient, stocking essentials A-Z under one roof, they are also designed to capitalize on and promote ‘impulse buying’. Learning how supermarkets use psychology to tap into your desires can help you spend wisely and save your hard earned dirhams.
This post provides certain supermarket acumen to make your shopping trips as prudent as possible.
Usually, the entrance is the ‘first impression’ attempt at enticing you to buy. If it’s in your line of sight, you are more likely to lay your hands on it. Don’t stop; keep moving to get to the items on your list. This way, you will prevent impulse buying at the very get go. However, do take a moment to pick up the booklet advertising special in-store offers so that you can make the most of your shopping.
Small, bite-sized treats are extremely tempting, especially if they are free. Sampling endorses the actual product, and you’re more likely to buy the product post the sampling process. Either, decline the sales representative politely or if you do try it, do not let yourself be tempted to buy it just because you tasted it.
c. Sale by Association
The most covert way to get people to buy more is by way of suggestions. So in the aisle, the (basic) tea will be right next to the (premium) cookies. You’re more likely to take the subtle suggestion rather than make another trip to find out the cheaper alternative in the next aisle. If it’s not required, then you probably shouldn’t be taking it.
d. Sales and Special Discounts and Limited Offers
The biggest and the most common way to increase impulse buying is with offers and deals. You may think getting 2 boxes for the price of 3, or a “super-saver pack” might be a steal. Before putting it into your cart consider these 2 things:
The before and after price, and does it make a lot of difference?
Would you have bought it if it wasn’t for sale?
If you get negative replies to both comments, you know well to move ahead!
e. Sight and Smell and Hearing
Interestingly arranged fresh produce, delectable bakery smells and soothing music can act as great stimulators to make you buy more. Take only what you need, especially in case of perishable goods.
f. Sandwiched Products
Squeezing popular, fast-moving items between the high priced items is another way to make you indulge in impulse buying. The strategic placing ensures you pass a lot of products to get to the ones you need the most and buy those too. If you pass over a family pack of ice cream while getting milk, you might consider buying it too. Mull it over and you will save on shelling out money unnecessarily.
g. Check-out Counters
The last and the most applied tactic is to bombard you with small units of products, low priced but highly profitable at the end of your trip. Where you’re likely tired of waiting in the queue, you’re more likely to cheer yourself up with chewing gum or candy. Let your saved dirhams be your reward rather than sugar-laden candies!
a. Shop with a Full stomach and Alone with Loud Music
Why a full stomach, you may ask. Well, your hunger will actually influence your buying. And before you know it, you will end up with extra, unhealthy foods dominating your cart. If you shop with family, each member (read kids) will load the cart with their favourites. Go alone with your earphones plugged into loud music; it will save you time — the high tempo music making you move through aisles faster, and steep supermarket bills too!
b. Have a List, and Stick to It
It is rather common to make a quick visit to the supermarket just for 5 things and end up with 25 (most of which you might not need). If you have put items on the list, you can be assured that you really do need them. And before making any impulse purchase (read not on that list), you can evaluate and decide whether you really need to buy it or not.
c. Check and Compare
When you’re making the purchase, it actually helps to do a bit of unintimidating math. Especially if you’re surrounded by special offers and associated products (read expensive) all around. Calculate the per unit price, check the quantity and ascertain whether or not it’s worth it. For related products, take a walk around the aisle to see if you find a better, economical alternative. If you do give in to ‘sales’, make sure the item is billed for the sale price.
d. Best Credit Card
Like a list would help you cut down on avoidable expenses, having a credit card best suited for your daily supermarkets bills will earn you rewards on your everyday spends. For a quick glance, here are a few credit cards you might want to know about:
You can compare these at http://dubaifinance.com/credit-card with the Compare Tool or read this article to know more about the best one to suit your needs.
e. Bigger Purchases and Smaller Carts
This is a purely psychological ploy, but it is known to work. If your cart appears fuller, you tend to stock up less, thereby saving yourself from unnecessary purchases. So bag the bigger looking items – flour, rice, boxes of cereal at the beginning of your shopping.
Your expenses at the supermarket are directly proportional to the size of your cart. If you have an option, always choose the smaller cart.